STRATEGY BLUEPRINT
Ready For A Marketing Strategy That Actually Works?
Clarify your message, align your content, and build a plan your team can actually follow without guessing. If your marketing feels scattered, disconnected from your goals, or hard to maintain—it’s not a content problem. It’s a clarity problem. And that’s exactly what we fix with the Marketing Strategy Blueprint.
The Marketing Strategy Blueprint Includes:
Messaging Foundation
- Your Messaging Framework: A messaging map built around your customer’s problem, your solution, and the transformation you create
- A clear Controlling Idea: The theme that drives all your content and campaigns
- Your One-Liner: A concise, repeatable way to describe what you do that attracts attention and builds trust
Audience & Journey Clarity
- One refined customer persona with buying triggers and trust touchpoints
- A simple Customer Journey Map: What your buyer needs to believe and experience at each stage
- Messaging prompts tied to each journey stage, so you’re not guessing at what to say
Content & Channel Strategy
- Core Content Pillars and Campaign Themes aligned to your business goals
- A Channel Prioritization Plan: Where to publish and what content formats to focus on
- Content Cadence: Weekly rhythm suggestions to stay consistent without burnout
- AI-powered tool suggestions or workflows
This is for you if:
- You’re tired of guessing at what to say or post
- You have a team or trusted vendor but no strategic direction
- You’ve outgrown the DIY phase and are ready to lead your brand like a CEO
- You need clarity before you invest in more marketing
This is not for you if:
- You’re just getting started and haven’t sold your offer yet
- You’re looking for someone to execute content for you
Why Work With Me?
I’m not here to throw content at your business. I’m here to make sure everything you publish means something.
With 10+ years in marketing strategy, certifications in content marketing, inbound strategy, and AI integration, and clients across commercial, nonprofit, and government sectors—I help teams build clarity systems they can run with.
You’ll leave this Blueprint session knowing what to say, why it matters, and how to execute it—without overwhelm.
